The term ”parametric” originates from mathematics and refers to the use of certain parameters or variables that can be altered in order to manipulate the result of an equation. In furniture design, these equations can be used to alter the dimensions of a table, bench or any other product.
On-demand local making makes mass customisation possible on a grander scale than ever before. I established the operations, procedures and communications to deliver Opendesk’s tailoring service, bringing unique products, produced individually by local makers, to new owners around the world.
See all the animations, produced for the marketing campaign and support documentation here.