Augmented reality meets distributed making
AR meets local, distributed furniture production with Opendesk, VRTX Labs and Apple iOS 12.
Digital fabrication technologies, now more widespread than ever, are increasingly designed to produce on-demand for individual needs – meaning products made for people, rather than warehouses or showrooms.
AR technology is maturing rapidly and, with iOS 12, will be more and more commonplace. It provides the missing link between digital design and digital fabrication – a digital showroom.
I product managed the delivery of Opendesk’s first AR experience, developed in collaboration with Hanover based VRTX Labs. In addition to product management, I oversaw the production of all visual content including digital design, photography and videography. I also oversaw the associated marketing campaign across multiple channels.